Episode 277: How Culture and Identity Influence Our Marketing with Cassandra Le

How Culture and Identity Influence Marketing In today’s episode of the podcast, I’m joined by the talented Cassandra Le to discuss how culture and identity influence our marketing as creatives, entrepreneurs, and small business owners. In this fun conversation, Cassandra and I explore what “culture” really means in the context of your marketing, how your personal identity has a place in your message, and what marketing lessons we can learn from movie trailers and the Barbie film! If you’ve been wondering how to weave more of your values and lived experiences into your brand and messaging, then today’s episode may be just what you’re looking for, friend. Tune in for the full episode above! MEET CASSANDRA LE Cassandra Le (she/they) is a first-generation Vietnamese-American, immigrant living in Spain. They work as a Brand Strategist & Marketing Consultant and believe business and marketing can be fun AND be used as tools to dismantle systems of oppression. For 10+ years, Cassandra has been creating content across all mediums (written, graphics, audio, video, photo, etc.), and through her business, The Quirky Pineapple Studio, she’s worked with mission-driven brands and thought leaders around the world in English and Spanish – helping them share their story, connect with their community, and drive sales with content marketing that is enjoyable and anti-oppressive. When she’s not working, you can find Cassandra recording podcast episodes for her podcast, I’m lost, so what?, looking for the best bubble tea spot, and watching movie trailers on YouTube to movies she probably won’t ever watch in real life. CONNECT WITH CASSANDRA and The Quirky Pineapple Studio Website: https://thequirkypineapple.com/ Podcast: https://imlostsowhat.podbean.com/ Business IG: https://www.instagram.com/thequirkypineapplestudio/ Personal IG: https://www.instagram.com/cassandratle/ LinkedIn: https://www.linkedin.com/in/cassandra-le/ Marketing Hot Takes Email Series Marketing Hot Takes ️is a weekly email series for overlooked Thought Leaders & Personal Brands to shift their perspective on marketing and branding, so they get booked for more industry opportunities. Always with a culturally competent, intersectional feminist, and liberatory lens – not that manipulative marketing! YOU MIGHT ALSO LIKE… Ditching one-size-fits-all marketing Using people-led marketing to generate leads The power of storytelling in your marketing FOLLOW ALONG Brand Strategy Podcast