Leading with Empathy in Marketing and Creating Human Connections

Andra Zaharia, Cybersecurity Content Marketer, discusses how to create content that resonates with users by bringing out the human values behind your company and its products. She also shares how she’s breaking down stereotypes and clichés in the InfoSec and Technology sector and discusses her top tips on how users can take control of their privacy.    In this episode we also discuss: Privacy tips and tricks you can implement today to increase your personal security The importance of connecting users with empathy and shared beliefs How to build a sustainable growth engine that connects people with brands, giving you the privilege of capturing their time, energy, and attention.   Guest Bio: Andra Zaharia helps cybersecurity companies crush clichés with content that breeds fans and fuels growth. She brings over a decade of digital marketing expertise focused on startups and scaleups, half of which she spent in the cybersecurity industry, acting as a bridge between technical pros and business leaders. When she's not fighting InfoSec marketing BS, she talks to high performers about their decision-making process on her podcast, 'How do you know?'. Brave Pick: This week’s Brave Pick of the Week is NortonLifeLock. Check out their website here. ----------------------------------------------------------------------- About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer, or entrepreneur challenged by the changes in ethical advertising, consumer privacy, and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.   Music by: Ari Dvorin Hosted by: Donny Dvorin