#096: Controlling the Emotional Altitude in the Sales Process with Jeff Shore

Buying is an emotional process, which is then triggers the brain to craft a logical story to support the emotional response to a purchase decision. When a customer is feeling an emotion, it is the worst time to remind them of your product's features.  As a sales professionals, we serve our customers best by embracing their emotions and avoid dragging them into a logical discussion. In this episode, Jeff reminds us to keep the emotional altitude high in order to win the sale. ===================================== Get your sales question answered on The Buyer’s Mind podcast! Email us at [email protected] or give us a call at (844) 547-4673 Extension 1.   Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources. Or come join the Jeff Shore Community on Facebook https://www.facebook.com/JeffShoreCommunity =====================================