#117: The Emotion-Based Sale with Mary Kaye O’Brien

Mary Kaye O’Brien, market researcher and consumer insights guru, discusses with Jeff how her research helped strengthen the Zillow Group brand.  How we make the customer feel will determine whether or not they have confidence to purchase. As sales professionals, we need to be confident in what we’re selling, so our customer can adopt that confidence in their purchase decision. ===================================== Get your sales question answered on The Buyer’s Mind podcast! Email us at [email protected] or give us a call at (844) 547-4673 Extension 1.   Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources. Or come join the Jeff Shore Community on Facebook https://www.facebook.com/JeffShoreCommunity =====================================