Opinionated Marketers on: Incentives
The Cambridge Marketing Podcast - Podcast autorstwa LightBlueMedia
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This week we touch on two topics. 1 - How bad incentives ruin good marketing and 2 - Pricing, and so called 'Sham Sales'. Charles Nixon and Kiran Kapur discuss, with further reading here https://www.marketingweek.com/how-bad-incentives-ruin-good-marketing/ and https://www.ft.com/content/9cc9126f-2537-4bce-a36f-2b7bd4c1b01f.
