Opinionated Marketers on: The Olympic Marketing Silence
The Cambridge Marketing Podcast - Podcast autorstwa LightBlueMedia
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Where are all the Olympics adverts? We're just not seeing them. Charles Nixon and Kiran Kapur consider whether we've reached sponsorship overload. Further reading: https://www.theguardian.com/sport/2021/jul/19/toyota-scraps-olympics-tv-ads-amid-lukewarm-support-in-japan
