177 – Industry: Trade Shows!

Industry: Trade Shows!  Today in The Lounge, Nick chats with Phyllis Harbinger of Design Concepts Interiors and  Harbinger Design Consulting, live from the media lounge at BDNY. Phyllis discusses the current need for designers to collaborate across different sectors and the positive benefits of attending as many trade shows as possible. Then stay tuned for Nick’s interview with Bill Darcy, CEO of NKBA on what to expect at the KBIS trade show in January. Phyllis Harbinger at BDNY Collaborative Design Phyllis Harbinger is mostly a residential designer but looks to hospitality design for inspiration. The lines between residential and commercial design are blurring and now more than ever designers need to be aware of the current design trends. One of the ways this is evident is in mixed-use developments. Mixed-use developments combine retail, apartments, hotels, restaurants and possibly a school, movie theater or hospital with dwelling spaces to make a full-scale community within a bigger universe. Designers need to function more collaboratively to react to this shifting trend. Hudson Yards is the newest design community encompassing this change. Located across the street from BDNY, Hudson Yard includes parks, retail spaces, restaurants, and condos within the confines of one community. A project such as this would employ landscape architects designing the terrain, graphic designers producing signage graphics, artists/sculptors, and city planners to design the transportation hub. Larger design firms such as Gensler or The Rockwell Group would typically be hired to work on these project types as they employ a diverse group of architects and designers who work collaboratively. BDNY and Hospitality BDNY is a great place for inspiration, networking opportunities, and to meet new people. The vendors at BDNY are different than those normally found at High Point Market or Vegas Market. At BDNY vendors are primarily hospitality focused and typically work with larger minimal orders. Phyllis recommends all designers should attend BDNY even if they don't work in the hospitality market, as you never know when you might get a call to work on your first hospitality project. It's good to educate yourself on the nuances of different project types. Often times, companies want to hire an up and coming designer to provide their unique point of view to projects. Working on smaller boutique hotels is a great way to enter the hospitality sector as you have the opportunity to receive more design directive because of the smaller scale. If you are targeting this market it's a good idea to bring samples of your portfolio to provide to people you wish to connect with. Also, make a list of who you want to meet and think about who you know that knows these people. This is a great first step to achieving your end goal and grow your contact list. It is very helpful to partner with a fellow designer that may have more experience in areas other than your normal expertise. Phyllis partnered with another designer when working on the proposal for the Ritz Carlton Residences. Although she had a wealth of experience in residential she needed the additional professional knowledge from the hospitality sector. Not only did they both learn from each other, but the partnership helped mitigate liability forsomething you don't know much about. Don't think of a partnership as a loss of money but as exchanging money for experience. Once you have experience you can charge more on subsequent projects. To connect with Phyllis send her an email at [email protected] can also purchase her book -The Interior Design Productivity Toolbox on Wiley, Amazon or Barnes and Noble. Phyllis is also available for coaching, consulting and speaking engagements. Bill Darcy- NKBA at KBIS NKBA - Overview Bill Darcy is the CEO of NKBA, the only trade organization dedicated exclusively to t...