S23 E11 – Instagram-First Marketing with Karen B. Wolf

Today on the Chaise Lounge, Nick welcomes Karen B. Wolf, principal of Karen B. Wolf Interiors to the show. Wolf fell in love with art as a child but only found it as a career after years in marketing. Now she combines both skill sets in her business.   Wolf started her career double majoring in marketing and fine arts. She remained interested in design but followed the marketing path beyond undergrad because there seemed like a greater and more stable demand for marketing. She worked in marketing for years, even managing a company’s QVC-handling arm. But eventually she went to Parsons School of Design at night to get certified in interior design so she could get back into more tactile arts.   She learned everything she needed and got started, founding Karen B. Wolf Interiors in 2009. Since then, Karen B. Wolf Interiors has become a small but thriving company with an eye on changing trends.  Wolf believes that interior designers need to market their businesses by leading their marketing with a strong visual element. She says Instagram is more important for hooking clients than the website is because potential clients will filter through the Instagram to the website. To see what that looks like, you can find Karen B. Wolf Interiors @KarenBWolfInteriors and then visit the website KBWInteriors.co They go to Instagram first. And then they go to your website. Karen B. Wolf Chaise Lounge Updates We'll be covering Fall High Point Market 2019! Stay in the loop on our Instagram and Facebook pages and keep an eye our for our upcoming market events! Our new podcast Coast to Coast Design is live! Give it a listen to learn about just how many ways there are to run a design business. Our Events Page Resources See what our sponsors can do for you. Upcoming Markets High Point Market – Oct. 19-23 2019 BDNY – Nov. 10-11, 2019 More About Our Sponsors Wrap Up If you would like to hear more episodes, please visit us on iTunes, Spotify or your favorite podcasting app! We'd love it if you post a review, you may even hear your review read live on our next podcast. Also, find The Chaise Lounge on Instagram, Facebook, and Twitter. With that said, keep dreaming big, and keep designing a great design business. See ya!