Episode 12: Laura Trujillo and Ashlee Harris, City of Austin - User Research and Creating Empathy
The Content Strategy Podcast - Podcast autorstwa Kristina Halvorson
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Kristina welcomes Laura Trujillo and Ashlee Harris to talk about their work making the City of Austin's website content easier and more accessible for residents. They share their tried-and-true techniques for conducting user research, getting buy-in from stakeholders (hint: “funshops”), and creating empathy for their users.