Ep 63 Creativity: The good and evil of data, research, and brainstorming

Combining data and research with your creative process is a tricky and frustrating thing for too many people. In this episode, we will look at data, research and brainstorming to see how powerful they can be when used correctly, the reasons why they can completely kill creativity when used incorrectly and the best practices you should use so that all these techniques can strengthen your work.