Partnerships, Press & Art PR with Natasha Roberts

In this episode, Alicia Puig interviews Natasha Roberts, a New York-based art advisor, curator and founder of The Know. Natasha works with creatives, arts organizations, brands, and nonprofits to build culturally-relevant experiences and collaborative campaigns. Through the production of thought-provoking branded digital content and implementation of modern PR strategies, she cultivates public engagement and organic buzz for client projects. Before launching the KNOW, Natasha found herself drawn to the rapidly emerging start-up world in New York, and after stints in PR and luxury events, she honed in on creative leanings to develop an expertise in fine art. Natasha has completed post-graduate studies in curatorial practice and contemporary art at The School for Curatorial Studies (Venice, IT) and Christie’s Education (New York, NY), as well as perfumery at Pratt Institute (New York, NY). Combining her professional skill set with a passion for advocacy and innovation, Natasha and her clients have garnered press in Artnet News, Vogue, PAPER, Entrepreneur, The Wall Street Journal, Juxtapoz and more. More information about Superfine Art Fair: https://www.superfine.world/art-fairs-for-individual-artists