Season 7 Episode 03: How a Small Entrepreneurial Initiative Can Spur a Global Movement in Saving the Environment

This week on the Design Driven Life, Wendy Yates speaks with Jeff Kirschner. Former world backpacker turned bartender, Jeff is a serial entrepreneur with a love for storytelling. When his 4-year old daughter saw a plastic tub of cat litter in the woods, little did Jeff realize that it would be the spark for creating Litterati - a movement that’s “crowdsource-cleaning” the planet. Now in 165 countries, the Litterati community identifies, maps, and collects waste -- resulting in an Open Litter ...