Advocates and Influence
The Digital Marketing Podcast - Podcast autorstwa Ciaran Rogers, Daniel Rowles and Louise Crossley - Piątki
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Daniel and Ciaran discuss the importance of advocates of your brand. How do you build advocacy? How do you keep your online connections genuine and still communicate at scale? We also explore how to deal with both positive or negative feedback while at the same time growing your influence. Are you promoting a purely commercial message or are you also building off the back of smaller steps to deeper engagement like asking for reviews and encouraging engagement and two-way conversations.