B2B vs B2C Marketing
The Digital Marketing Podcast - Podcast autorstwa Ciaran Rogers, Daniel Rowles and Louise Crossley - Piątki
Kategorie:
Not only do B2B (Business-to-business) and B2C (Business-to-consumer) companies have different audiences, but their audiences respond differently to each other and so they must use different tactics to capture their attention. In this episode of the Digital Marketing Podcast, the team discuss the main differences between B2B and B2C, what basic principles the two have in common, desired end outcomes and how the marketing funnel applies. If you have any feedback on the show, please and let us know. And, if you are really enjoying the show, please
