Influencer Marketing
The Digital Marketing Podcast - Podcast autorstwa Ciaran Rogers, Daniel Rowles and Louise Crossley - Piątki
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Daniel and Ciaran discuss influencer marketing, warts and all. Ciaran shares why he finds influencers such hard work and in many cases such a poor ROI on the effort that goes into recruiting them. A far more genuine way to get the most out of what is traditionally termed 'Influencer marketing' You get to give genuine fans of your brand a unique experience that they can share. We also share the sad news that Klout is shutting the doors on its social scoring platform and discuss a few great alternatives.
