Reducing Friction In B2B Marketplaces - A Chat With Balance CEO Bar Geron

Send me a messageWhat if, in the B2B space, finding a new supplier was as easy as it is for example to find vendors in the B2C space on platforms such as Amazon?That is the vision Balance has - they are providing a B2B eCommerce marketplace to connect buyers and sellers, removing friction you normally associate with these relationships.To find out more about Balance I invited co-founder and CEO Bar Geron to come on the podcastWe had a fascinating conversation discussing why such friction pers...