EP14: Frank Cowell, CEO @ Elevator Agency on Ditching “Marketing Hacks” For the 1 Aspect of Your Business That Matters the Most

According to this week’s guest, a successful business starts with 1 question.

Who are you passionate about serving?

Frank Cowell joins Jenna and Garrett and shows us why chasing the latest marketing hack is not the best, or most sustainable, strategy for your marketing. You have to first ask yourself who you want to serve, and then figure out how you are going to serve them.

Frank explains the importance of using marketing to elevate customer relationships, his advice for entrepreneurs starting their own agency, and the growth mindset that propels businesses like Amazon.

IN THIS EPISODE YOU’LL LEARN:

• Why it is the most important time to focus on the branding of your business
• You should be asking yourself 1 question at every stage of your funnel
• The 3 questions to ask to start your own company
• Commitment and consistency are the most important parts of Frank’s digital marketing strategy, and should be important to you too