EP35: Jenna Snavely, Content Producer @ DigitalMarketer on Programming the Largest Marketing Event in North America

The Traffic & Conversion Summit is 3 days of actionable content teaching business owners how to drive more traffic and increase their conversions.

In this episode, Jenna returns to talk to us about the upcoming Traffic & Conversion Summit and how DigitalMarketer is able to put on the largest digital marketing summit in North America. She’ll talk to us about the backend processes of the summit and how to make sure that your own event provides actionable value over inspiration.

IN THIS EPISODE YOU’LL LEARN:

• How to plan a summit with 6,000+ attendees, 108 sessions, and 80+ speakers
• The 10 questions Jenna asks before approving of a speaker and their session
• The many challenges of an event this size and how to overcome them

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

My Brother, My Brother and Me Podcast
Jenna on LinkedIn
Traffic & Conversion Summit

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