Episode 160: Hybrid Membership Communities & the Secret to Bringing Online Interactions into the Real World with Bethany Handy

Bethany Handy, the new Community Manager for DigitalMarketer Lab, has seen her share of communities done wrong over the years.    Where it’s just another avenue for sales and tactics, rather than a place for real feedback, constructive criticism, and a genuine desire to serve others.    In this episode, Jenna sits down with Bethany to talk about all things community—both online and off—and what you can learn from churches to build your community (regardless if your community has a religious focus or not). Entrepreneurship can be a lonely space, and having true connection and community with others is everything. IN THIS EPISODE YOU’LL LEARN: The key differences between marketing tactics and authentic community Tips for providing genuine connection in online spaces  Why micro-meet-ups are the future of virtual communities What happens when you bring ego to a community LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DigitalMarketer Lab HubSpot User Groups (HUG)  Drift | Conversational Marketing Ear For Each Other (group of furloughed Disney employees) DigitalMarketer Engage (DM Lab Facebook group) Bethany’s LinkedIn   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders Get one month of BKA Content’s blog subscription FREE FREE trial of email and SMS marketing with Sendlane Improve conversions with a FREE Facebook advertising audit from Clients Online   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com