Why You Can't Rely on Just Word-of-Mouth with Christian Banach

Relying on word of mouth for leads and new business is a losing strategy. Here's why. On today's episode, host Mark de Grasse talks to Christian Banach, an expert at helping businesses land 6 and 7-figure opportunities predictably. They discuss why relying on word of mouth for leads is not sustainable and what you can do to predictably attract new business without breaking the bank.Yes, it's 100% possible to build a business through referrals. But while you are waiting for satisfied customers to get your name out there, your competition is spending thousands of dollars getting the attention of everyone you're trying to reach. Tune in to learn why relying on other people to produce leads for your business is a massive mistake and what you can do to generate leads faster, predictably, and sustainably. IN THIS EPISODE, YOU'LL LEARN:Why you shouldn't rely on just word of mouth for leadsRelying on referrals is the reason your business won't scaleWhy relying on word of mouth can only get you so farUnderstand that referrals are limited and entirely out of your control What is the cold outbound prospecting approach?How to make your cold outreach more effective and less spammyHow to create predictability in your lead generation effortsThe cost of generating leads through personalized cold outreachLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Christian's LinkedInChristianbanach.comThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack