How To Get More Sales With Email Marketing and Why Consistency Matters | Jason Wright and Yaron Been - 13

We are so happy to have with us today, Jason Wright on the EcomXFactor Podcast. Jason is an author, entrepreneur, consultant, and digital marketing architect with a passion for helping other startups and small businesses with their sales funnels. Jason prides himself on his ability to connect with people and speak to them in a language they understand.  In this episode, Yaron and Jason covered a lot of amazing stuff about the importance of having the discipline and being consistent in your business, list size VS quality, building and automating lists efficiently, and other automations that can be very beneficial for store owners and entrepreneurs. Without further ado, here’s Yaron and Jason! And if you like what you hear, please rate, review and subscribe on Apple Podcasts, Spotify, and all major streaming apps. Connect with Jason Wright: Intentionally Inspirational -  https://intentionallyinspirational.com Funnel Building For Profit: Learn How To Build Complete Sales Funnels - https://www.facebook.com/groups/funnelbuildingforprofit Books Mentioned on the Episode Think and Grow Rich Rich Dad, Poor Dad How to Win Friends and Influence People Apps and Tools Mentioned on the Episode Klaviyo Lucky Orange Active Campaign Show Bullets (00:00:41) What is Intentionally Inspirational all about? What do you guys do and who do you serve? (00:02:50) What are the benefits of using Active Campaign? (00:10: 20) Frontend vs Backend profitability (11:04:00) How often do you send newsletters, giveaways and promotions if you don’t hire an agency?  (12:34:00) - Does the size of the list matter? (00:14:39) - What about list health? How do you manage and keep your list healthy? (00:15:47) - What about some split testing? How important are split testing on emails? (00:17:42) - Short-form vs Long-form content on emails (00:19:31) - Why consistency matters more than content (00:20:05) - How do you utilize SMS? (00:22:05) - Sending SMS to customers and driving them to a calling center (00:24:07) - Email as a foundation regardless of someone’s age (00:25:11) - Oher automations that can be very beneficial for store owners and entrepreneurs. (00:27:05) - How people underutilize Google Analytics’s heatmap (00:28:04) - Viewing session recordings using Lucky Orange (00:28:56) - Building and automating lists efficiently (00:32:31) - Jason’s secret in producing more than consuming (00:33:32) - Why consistency is very important (00:36:06) - Is thinking too far ahead good for your business? (00:41:12) - Book and App recommendations from Jason (00:42:38) - Jason’s favourite quote (00:43:38) - Jason’s contact details