Split Testing and Experiments for Ecommerce Store Owners | Jonny Longden & Yaron Been

If you’re not experimenting in your business, this episode is for you. This episode was like a crash course in experimentation and split testing. Our guest today was Jonny Longden. Jonny is Conversion Director at Journey Further, a performance marketing agency working with the world's leading brands. During his 15 year career of improving websites with strategy, experimentation and data, he built and led the conversion team at Sky, as well overseeing the ecommerce strategy and operations at Principal Hotel Company. In this episode we dived deep into the concepts of Split testing, why are they important, how to conduct split tests and experiments, the pitfalls that need to be avoided when experimenting, and much more. Connect with Jonny: https://www.journeyfurther.com/ https://www.linkedin.com/in/jonnylongden