Usability, Anxiety And Conversion Rate Optimiation | Will Laurenson & Yaron Been

Our guest today is Will Laurenson, a conversion optimisation specialist who helps D2C brands convert more of their traffic into paying customers, without the need to increase advertising spends.   Topics Covered: 1)The similarities between sales and marketing 2)Marketing in online gambling and what can ecommerce marketers learn from the online casino 3)How to reduce your customers anxieties and increase conversion rates 4)How to optimize the usability of your website  and much more… For more info: https://www.linkedin.com/in/willlaurenson/ https://www.customerswhoclick.com/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference