47: Demystifying Polarisation: A conversation with Laura Osborne and Alison Goldsworthy

47: Demystifying Polarisation: A conversation with Laura Osborne and Alison Goldsworthy: The last 18 months have deepened the divide amongst people across the world. These divisions have been amplified by the worsening social and economic realities of a post pandemic society. As individuals the fissures mean that households/friends are often on different sides of the divide, neither side willing to concede or find middle ground. The ubiquitous social media platforms that have made our world shrink are often the battlegrounds to perpetuate ideologies along with a liberal doses of misinformation. What does this mean for all of us (not just comms practitioners)? To dig deeper into this phenomenon that threatens to tear asunder the world, I spoke with Laura Osborne and Alison Goldsworthy, two of the three authors of the book "Poles Apart: Why People Turn Against Each Other". We spoke about the inspiration for the book and the collaboration amongst the three authors 👉🏾 The essential premise behind the book 👉🏾 Affective polarisation and what it means 👉🏾 The role of misinformation and uncertainty in reinforcing divisions 👉🏾 Recognition of polarisation as a business risk and preparedness 👉🏾 What leaders can do to prepare for impact of polarisation Want to know more, listen here 👇🏾👇🏾👇🏾