57: Leading with Purpose: A conversation with Jean Tan, Corporate Affairs Director for Mars Wrigley Asia

57: Leading with Purpose: A conversation with Jean Tan, Corporate Affairs Director for Mars Wrigley Asia: In 2022 as an industry we should be able to reflect the diversity of the societies in which we live and try to influence. The same is true for leadership and when we speak about women in leadership there is a huge need to showcase ethnic and cultural diversity also. There is sufficient data to show that role models and leaders who look like us are critical to ensuring our diverse workforces are able to grow and thrive. And of course it is also vital for inspiring future generations of practitioners. My guest on The Elephant in the Room podcast this week is the Corporate Affairs Director for Mars Wrigley Asia, Jean Tan. A seasoned professional with over two decades of experience in diverse sectors. In this episode we spoke about her journey to Mars Wrigley 👉🏾 Her take on Purpose, what it means for organisations 👉🏾 Communicating organisation purpose stakeholders not just as a comms strategy but as a business strategy. 👉🏾 Purpose as a multi-year strategy rather than a one off campaign 👉🏾 Engaging authentically on issues, where you have the right to have a voice in and the credibility and resources to shape positive change 👉🏾 Integrating social justice responses into organisational risk management and crisis communications practices 👉🏾 The drivers of inclusion journey in South East Asia. Systemic, structural and self driven barriers women leaders face 👉🏾 What it means to lead in times of flux, transformational trends and much more..... "Purpose for me is really more of a propeller and a guide. I see it as a decision-making lens that can permeate both big and small choices in life. For me, purpose isn't already joined up, neatly framed and forever unchanging statement. It evolves as life evolves and it motivates me to set meaningful goals. So I really see purpose as a accumulative outcome of setting and reaching meaningful objectives" Like to know more, listen here 👇🏾👇🏾