Cold outreach & strategically expanding your business model into services w/ Jon Perl & Scott Wilson @ QA Wolf #176

This is a special episode from our show “Engineering Founders” - Jon Perl & Scott Wilson share the origin story of QA Wolf & deconstruct their best practices (and what to avoid) for early-stage cold outreach, how to add value to your cold email communications, and why experimenting with your cold outreach is important to early sales! We also dive in to the story behind QA Wolf’s strategic move to incorporate services into their business strategy & tangible ways to add accountability measures that will help drive growth in the early days of your company. Check out Engineering Founders - https://hubs.la/Q02tq5ym0