#304: Are Core Values Worthless? with Donald Miller

Core values can be tricky. So many companies are quick to say they have them, but if you ask best-selling author and StoryBrand CEO Donald Miller, too few actually mean much of anything. And the reason is simple: They fail to answer three things that every team member wants—and needs—to know. Tune in to hear Donald explain exactly how to get your core values right so they inspire and motivate your team, not create mass confusion.