THE EXPERIENCE EFFECT - EP 2 - The Age of the Customer

These days digital technologies have brought companies and consumers closer than ever before. It's not only the taxi industry that's been affected by the rise of companies like Uber. Online devices have changed the way we shop, watch TV, listen to music, and even talk to our friends. As consumers, our expectations of brands are rising and the way we want to engage with businesses has fundamentally changed.  In this episode we speak with Karen Ganschow, the head of data sciences at first state super, Lecturer at Macquarie uni and the former GM of consumer marketing and strategy at NAB. Host: Andrew Birmingham, which-50.com