THE EXPERIENCE EFFECT - EP 3 - How focusing on Experience took this start-up to #1

Chobani yogurt launched in 2005 and within three years it was the top selling brand in the country. On this episode we talk to Maria Voronina, the marketing manager, innovation and new platforms at Chobani Australia, about their success embedding experience management into every part of the business. GUESTS: Maria Voronina, Marketing Manager, Innovation & New Platforms, Chobani Australia Host: Andrew Birmingham