Branding with Marty Neumeier - Part 2/2

Simplified. By Tobias Dahlberg - Podcast autorstwa Tobias Dahlberg

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This is the second part of the Marty Neumeier interview. Marty is the author of The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius and The Brand Flip. In this episode we discuss the core principles of brands and branding, and we also talk about creativity and the process for innovation. Hope you enjoy!

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