The busier the pub, the more expensive the pint

Once the preserve of greedy airlines and Ticketmaster, dynamic pricing has arrived in one of Britain's most sacred spaces: the boozer. For this week’s episode, we’re joined by CircleZeroEight’s online editor and full-time pub enthusiast Jimmy McIntosh to discuss the rising price of pints and the challenges facing pub owners and punters alike. Follow THE FACE on TikTok and Instagram.