TFB 002: How a health and wellness business used PR to grow and win major VIP clients

Cornelius O'shaughnessy, the co-founder of Bodimaya, tells us how he used PR to help win major VIP clients.In this episode you’ll hear from one of the co-founders of leading wellbeing organisation Bodimaya.Bodimaya helps people rediscover their health through science-based nutrition, genetic testing, yoga and meditation.This business has had major success with PR and founder Cornelius credits it with building huge credibility in the brand.You’ll learn how journalists like to receive stories, what is newsworthy and how to keep your brand in the news year after year.  Find out more about Bodimaya on bodhimaya.com on Twitter, Facebook and Instagram.