TFB 003: Learn how a tech business used old and new media to connect some of the world’s poorest farmers

Kenny Ewan, founder of WeFarm tells us how tech and PR help the world's poorest farmers. WeFarm is a truly revolutionary business, putting information directly into the hands of some of the world’s most marginalised farmers across the developing world.In today’s show Kenny Ewan talks about using the media to reach out to these farmers – and to attract investors.Their peer to peer network enables farmers to share information with each other via text message in places where there is no internet. Messages about weather patterns, crop specialities, market prices, plant diseases and cures. Knowledge is power and the WeFarm network is transforming the lives of thousands of small scale farmers.Their story has already caught the eye of Forbes Magazine, Mashable, the BBC, Wired Magazine and The Sunday Times. We caught up with Kenny to find out more about the role PR has played in the success of WeFarm and how he did it.Find out more about WeFarm on wefarm.org and on Twitter and Facebook.