TFB 005: How a UK charity got the message across in the media that maths makes you smart

Mike Ellicock, the CEO of National Numeracy, tells us how he keeps numbers in the news. This week we’re with Mike Ellicock, the Chief Executive of National Numeracy.National Numeracy is an independent UK charity and exists to make us ALL better at Maths. Mike argues that all of us would lead much more satisfying lives, in fact richer and healthier ones, if we could all learn to love maths a little bit more.The charity is on a mission to win this argument with politicians, businesses, schools and individuals so getting their message across is an ongoing battle and PR is on the front line. Mike has recently appeared on the BBC Breakfast sofa, Radio 4’s Today Programme, The Daily Mirror and the Times Educational Supplement.Former soldier Mike, and reigning world record marathon runner, is convinced maths is story that has to be told. I caught up with him to find out how he keeps numbers in the news.Find out more about National Numeracy on nationalnumeracy.org.uk on Twitter and Facebook.