TFB 013: How health journalists helped a NY supplement startup build trust

Craig Elbert, one of the co-founders of care/of, a health and wellness business from New York, tells Alistair Clay about his journey to build trust with his customers.care/of have taken the sale of health supplements and turned it into an art form with personalised daily vitamin packs delivered to your door.Forget fumbling through the shelves of your local health food store for random pots of pills – this personalised service is a whole new world.Care/of has already raised $3m in seed investment and is looking forward to a very healthy 2017.When I caught up with Craig I was keen to learn how he went about building the reputation of the care/of brand.After all, the health supplement market can be pretty contentious – how do you stand out as credible and trustworthy so you can succeed?Craig gives some brilliant insight into how they have built that all important trust factor. Because let’s face it, without it who’s going to buy your products?In this show you’ll learn how you can engineer trust into the DNA of your brand. A MUST listen.