TFB 021: How a startup energy supplier fuelled rapid growth

On today’s show, I’m with Hayden Wood, the co-founder of Bulb, the affordable, renewable energy supplier. These guys are transforming the way in which consumers can buy their energy, giving them an enjoyable customer experience and the opportunity to get their electricity and gas from renewable sources - 20% cheaper than their competitors. How do they do this? A unique approach to employment, automation and frankly taking less for themselves. In today’s episode, you’re going to learn how Hayden and his business partner Amit have built a company which puts communication at the heart of everything they do – from the way in which they engage with customers to how they empower their staff. The result? One of the fastest growing energy companies in the UK today. The energy market is never far from the headlines, and usually for all the wrong reasons, overcharging, crap service and poor tariffs, so it was fascinating to catch up with Hayden to learn how Bulb are doing things differently and winning an army of fans. In today’s show you’re going to learn; how to build a powerful employee brand, how to tell a story that differentiates you from huge market dominators and why word of mouth recommendations are still one of the most powerful forms of PR.