TFB 025: The razor-sharp startup that has transformed shaving

On today’s show, I’m with Oliver Bridge, the founder of Cornerstone - the online razor and shaving business.Cornerstone has transformed the way hundreds of thousands of men start their day.In today’s episode, you’re going to learn how Oliver has created a powerful brand that has persuaded so many people to ditch their traditional razors and opt for the online subscription model. You’ll hear how to build trust in a fledgling brand and how to persuade your target consumer to change their behaviour - a behaviour that they may have had for decades. The secret? Outperforming your competitors on every level. From the quality of your product and your innovations to your customer care and your communications – anything you can do to show people there is a better way to shave, on so many levels. Oliver shares the secrets that took him from kitchen table startup to a business with more than 130,000 customers. Crucially he talks about the tactics that helped put his business on the map – the ‘small bets’ they placed at the beginning on numerous comms channels, and the ones that really paid off.This is a must listen show if you want to crack the secret to online selling.