TFB 043: How a salsa startup dipped their toe into PR

With Sherie Grillon, founder of Nola's Fresh Foods. Today's guest is an expert in building a community of trust and LOVE around a food brand. Sherie Grillon was determined that the salsas she made at Nola's Fresh Foods, over in the US, would not only be the best, but they would be the most loved! In this episode, Sherie explains how she built this booming food business and kept it true to its roots - real food, prepared with passion and love. When Nola's Fresh Foods first hit stores in North East America Sherie spent, and continues to spend, a great deal of time out there in stores, meeting customers and sharing her passion for salsa. This hands-on tactic, along with some smart community partnerships, has built an incredibly strong reputation for the business and now they are on the verge of going to the next level of scale. Sherie's recipe for food startup success? Consistency, having a thick skin and 'drop the ego'! Today's episode is a real tasty treat. Grab yourself a bag of nachos, kick back and dip into this! Al x