Food in the metaverse

Imagine a world where going out for dinner virtually - from the comfort of your own sofa - becomes the norm. Whether it sounds appealing or dystopian - there are restaurants, chefs and gamers already out there experimenting with food in virtual worlds. Tamasin Ford speaks to the developer of a ‘foodverse’ that will feature everything from virtual dining and cookbook signing experiences to food-based virtual games and we hear from a large US restaurant chain on why they are playing with their customers in the metaverse. But what does a future of virtual worlds mean for the food industry? Will it be a niche pursuit or an invaluable tool? And could it threaten the existence of restaurants in the real world? (Picture: person wearing VR headset. Credit: Getty/BBC) If you would like to get in touch with the show, please email: [email protected] Contributors: Supreet Raju: Co-Founder of OneRare Tressie Lieberman: Vice President of Digital Marketing at Chipotle Michelle Evans: Global Lead of Retail and Digital Consumer Insights at Euromonitor International.