221 - Making sense of YouTube — with Benji Travis and Tom Ross

People love YouTube for a variety of reasons, but it's most popular use: search engine. Unsure how to cut that mango? Here are twelve videos that will teach you. But how do you become that coveted top search result? The best of the best mango-cutting videos, so to speak. The not-so-secret key to success on YouTube is understanding how it works. In this episode, Chris is joined by Tom Ross, CEO and co-founder of designcuts.com, and Benji Travis, a veteran YouTuber and influencer coach. If you haven't guessed already, this episode is all about YouTube. Specifically, how to find meaningful success on the platform. If you struggle with YouTube, aren't seeing the results you'd like, or are looking for a deeper understanding of how YouTube works, then grab your headphones and hit play on this episode. Sponsored by: Learn more about your ad choices. Visit podcastchoices.com/adchoices