226 - How affiliate marketing works — with Jacob Cass

Jacob Cass is a designer, strategist, and the founder of branding agency, JustCreative. In this podcast episode we talk with him about how to use affiliate marketing and SEO to build a successful online business. Jacob emphasizes the value of search over social media, and how having a blog that uses affiliate marketing and attracts inbound clients can be a key part of building a business. He also talks about how to create effective content that will be seen as authoritative by Google, and the importance of experimenting and analyzing data to optimize performance. If you’re not already using affiliate marketing, then you are leaving money on the table. Take Jacob’s advice and start today. Learn more about your ad choices. Visit podcastchoices.com/adchoices