Greatest Hits: Nathan Barry on the Origins of ConvertKit

Why would you change course from a personal brand that’s making $250,000 in annual revenue to build a software-as-a-service business in an incredibly competitive market? Nathan Barry shares the details of how he started selling apps, then ebooks and courses, and then how he broke even with his email marketing software.   “ Just because something is making money for you doesn’t mean you should keep it around, because it’s also sucking time and attention. ” - Nathan Barry This Week on the Get Paid Podcast   What took Nathan from his blossoming career as an independent designer back to working as a full-time employee.  His #1 tip for getting the attention of any influencer in any industry, and what my own experience has been with that tactic. Why Nathan sold off a piece of his company that was still bringing in money, and the one question he asked himself to help make that decision. Why negotiation is key to an outcome where the people on both sides of the table walk away happy. (This one completely surprised me, but it makes sense now that I think about it.) Nathan’s exact strategy for launching his first ebook that brought in $12,500 in just 24 hours when his list was less than 800-strong. One of the benefits of writing books that he says is as good or possibly better than the revenue. His frustrations with the publishing world that led him to write the book Authority Why Nathan left the launch model behind An email marketing strategy that would make weekly broadcast emails a thing of the past. Mentioned in this episode: NathanBarry.com ConvertKit (affiliate link) Authority Designing Web Apps The App Design Handbook Blog post: Growing ConvertKit to $5,020 in Monthly Recurring Revenue Blog post: Stop Sending Email Broadcasts Blog post: $36,297 in 24 hours: Behind the Scenes of the App Design Handbook Launch (details on a later launch of Nathan’s first book) Blog post: An eBook pricing model that resulted in $100,000 in sales Connect with Nathan Barry: Facebook Twitter (@nathanbarry) Step up Your Facebook Ads Game   Today’s episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don’t blame them. It isn’t easy! That’s why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind.    Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here.   Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.