Monica Froese: The Mom Blog that Obama Reads

Monica is a professional blogger and Pinterest marketing expert. She has an MBA degree in finance and marketing, and blogs at Redefining Mom, a site for helping women thrive in motherhood and business. She spent 11 years working for a Fortune 100 company running multi-million dollar marketing campaigns with large brands like Microsoft, HP, and Cisco. Now, she provides online marketing education to small businesses that are looking to build a profitable revenue stream through effective sales funnels and Pinterest ads.   This week on the Get Paid Podcast, Monica joins us to chat about talking about her mom blog to Obama, leveraging strategies from her corporate job, and the relationship between Pinterest ads and Facebook ads.   “I'm not as passionate about organic traffic as I am paid because with paid you’re telling the algorithm exactly the types of people you want to reach and I can see a direct line result for the actions that they take. ” — Monica Froese This Week on the Get Paid Podcast Why she prefers paid ads over organic traffic [15:45] "No, I had a baby...No money for me" [19:09] Getting invited to go to Pinterest [21:35] Using Pinterest to feed her Facebook Pixel [25:57] V-Look Ups - and why you need 'em [42:56] Being strategic with copy to leverage social proof on ads [45:15] Why Facebook Ads are like viagra [55:05] Growing her team [1:04:59] Resources Mentioned: The Ops Authority by Natalie Gingrich Free Pinterest Ads Course by Monica Froese   Connect with Monica Froese: Website Pinterest Instagram Finally dipping your toes in the ads water? Do yourself a favor and start with Absolute FB Ads: Simple step-by-step instructions, instead of wasting a TON of money targeting the wrong audience or selecting the wrong objective. You’ll be shocked by how many people flush money down the toilet just because Zuckerberg and friends are dead set on making their platform a veritable nightmare for small business owners. With me and my crystal clear instructions holding your hand the entire way, you'll be amazed by how straightforward the process actually is. You'll be a pro at running campaigns that convert in no time. Head over to clairepells.com/pod.  Enroll now to save more than 30% on the 2020 price.  Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.