Kopari Beauty co-founder Gigi Goldman on how coconut oil is the new Windex
The Glossy Beauty Podcast - Podcast autorstwa Glossy - Czwartki
Before co-founding Kopari Beauty with Kiana Cabell, James Brennan and her husband Bryce, Gigi Goldman was already using its star ingredient with abandon. "I don’t know if you’ve seen ‘My Big Fat Greek Wedding’ where they use Windex to solve all their problems -- well, I was that way with coconut oil," Goldman said on the Glossy Beauty Podcast. At the time she was a stay-at-home mom concerned about the best natural products to use while raising three children. After starting the company in 2015, the brand is one of the leaders in the body care category; Kopari products include deodorants, scrubs, toothpaste, masks and sexual wellness products. These items are found at a number of retailers including Ulta, Sephora, Nordstrom and Urban Outfitters, but you won't find every Kopari Beauty product at each of these stores. "We tailor our assortment to each retailer, and we collaborate with them to see what's really going to be mutually beneficial for each," Goldman said. "You have to consider price point, you have to consider assortment, you have to consider if it's a lifestyle store." Goldman talked about acquisition rumors, the company's recent foray into CBD, what makes coconut oil a hero ingredient and the company's efforts to build homes in the Philippines, where their coconuts are sourced.