Lyst CEO Emma McFerran: 'Luxury and premium' fashion sales remain on the rise

If you're an avid fashion shopper, chances are you've heard of Lyst. The 12-year-old shopping app has the largest assortment of premium and luxury fashion online in one place, according to Emma McFerran, the company's newly-appointed CEO. McFerran joined the company in 2014 and has risen through the ranks to her most recent position, which was officially announced in July.  In her new role, McFerran is dedicated to fine-tuning Lyst's app to strengthen the user experience. "Our members are our most powerful cohorts. ... We use data and technology [from the app] to drive recommendations, which are personal to [consumers]. The more we learn about you, the better the offerings become," McFerran said on the latest episode of The Glossy Podcast.  In May 2021, the company announced a "pre-IPO" funding round of $85 million. As Lyst focuses on scaling its business under McFerran's leadership, eventually going public and broadening its offerings and brand partnerships will remain top priorities.