'Sales are up': Bombas co-founder Randy Goldberg on selling socks even as more consumers stay home

People may not be getting dressed and going out like they used to, but for Bombas, sales are up. The sock company is beating the target it set for itself back in January, before the pandemic kept people at home (where socks are a little more optional). "Sales are up," Bombas co-founder and chief brand officer Randy Goldberg said on the Glossy Podcast. "There's that response to comfort and a response to community. And people are looking for these little moments for themselves." Bombas was founded in 2013, starting with an Indiegogo campaign. For every pair sold, the company donates one to the homeless -- "but also people who are at risk and in need," Goldberg said, through a network of more than 3,500 "giving partners." "Those are anything from a small shelter in a small town to big organizations like the VA [Department of Veterans Affairs] and the Special Olympics. We're in all 50 states." Bombas has also recently moved into different categories, including cotton T-shirts. Goldberg talked about how Bombas aims to make the most comfortable socks around, how DTC strategies have changed in recent years and which of the brand's product categories isn't as hot as he thought it would be this year.