Journey of Success and Resilience in Hospitality with Cesar Wurm

In this episode of the Hospitality Mentor Podcast, host Steve Turk sits down with Cesar Wurm, Vice President of Commercial, Premium Brands for IHG® Hotels & Resorts and an accomplished author. Cesar shares his unique journey from an overnight room service assistant in Sao Paulo to a key figure in the hospitality industry. Listeners will gain insights into Cesar's career progression, his struggles with addiction, and how he overcame them. The discussion also touches on the industry's challenges, resilience, and the importance of being true to oneself. Cesar’s story is both inspiring and educational, providing valuable lessons for both seasoned professionals and newcomers in hospitality.00:00 Introduction to the Hospitality Mentor Podcast00:35 Meet Cesar Wurm: Vice President of Commercial for IHG01:14 Cesar's First Job in Hospitality05:20 The Journey from Room Service to Sales05:31 Transitioning to International Experience09:52 Returning to Sheraton as Director of Sales12:31 Joining Starwood Hotels16:08 The Move to Trust Hospitality19:11 Joining Intercontinental Hotels26:51 Teaching and Giving Back to the Community29:43 Aligning Personal and Professional Causes30:18 Returning to IHG: A Career Move33:10 Navigating New Roles and Responsibilities35:03 Driving Business in the Hospitality Industry38:00 Challenges and Opportunities in Hospitality42:04 The Power of Addiction: A Personal Journey54:37 Advice for the Next Generation01:01:13 Final Thoughts and Contact Information