Episode 11 - The Digital Twin: A Unified Roadmap for Modern Engineering

PLM is not the same as deploying IT software In this episode of The Human Side of Engineering and Product Development, Andy welcomes Sassan Khoubyari, Senior Manager of PLM Solutions at Saratech. He explains that PLM is not just an IT initiative, but a business process transformation initiative that needs to be understood and executed by the CEO and other executives in order to be successful. Sassan also discusses some misconceptions about PLM. For instance, PLM systems must be understood as a core part of business process transformation. He also cautions that implementing a PLM system will not automatically fix broken processes - it is only a tool to support a well-functioning workflow. Finally, Sassan defines what digital twin means and how it is implemented in a practical sense. HUMANIZING MESSAGES SASSAN: PLM must start small then grow into more integrated processes "Sometimes we see that companies are trying to do too much at the same time altogether and that really put a lot of pressure on their organization because, as I said, the involvement of process owners, engineers on different levels, and integration between applications, are really key and important. So for that reason, we work with the organizations to put together a roadmap. It might be a 2-year or 3-year roadmap, and we walk them through what are the maturity levels that an organization can go through in PLM." SASSAN: The concept of Digital Twin defined "The concept of digital twin as actually defined by Dr. Michael Grieves back in 2003 and it's really about 3 main parts. It's about physical products in real space, virtual products in virtual space, and the connected data that tied the physical and virtual product together. So digital twin or virtual replicas of physical devices that are kind of bringing it together with your digital environments." Get to know our guest, Sassan, and what he’s up to: LinkedIn Learn more about our host and his Human Side: Andy Deo | Saratech | Saratech.com If you enjoyed this episode of The Human Side Of Engineering & Product Development, share this or leave a comment!