Episode 39 – Evidence-based IC

Recent research shows measurement is particularly challenging for many internal comms professionals. Katie’s guest on this episode of The Internal Comms Podcast is Benjamin Ellis – a data cruncher – who is on a mission to change that. A self-confessed tech geek, Benjamin realised that the problem with technology is often the end user, or in IC terms – people – prompting him to study psychology. Having worked at the cutting edge of technology and communication for more than three decades, his expertise lies in networks, Big Data, Machine Learning, data governance, privacy and security – among other things. He is now the CEO of SocialOptic and works to create positive organisational change with a variety of businesses and is currently helping the NHS and UK Government during the pandemic. The conversation deep dives into measurement, how to do it successfully and its increasing importance in our fast-changing world. It also explores common misconceptions, survey fatigue and why the right question is more important than the right answer. Throughout this engaging chat with Katie, Benjamin provides fresh insights and inspired thinking, guaranteed to help motivate you to measure more.