036: We Built a $20 Million Soda Company in 5 years

In this episode, we'll be delving into the journey of Olipop's founders, Ben Goodwin and David Lester, and uncovering the three fundamental principles that propelled their success.First, we'll explore the principle of Innovation and Market Perception, understanding how Olipop identified a unique opportunity in the declining soda market and turned it into a thriving business. Then, we'll delve into the concept of Persistence and Learning from Failure, showcasing how Ben and David's ability to ...